The value of automation in MDM: podcast CDQ & SAP

In the latest episode of the SAP Let's Talk Data podcast, we’re diving deep into one of the most crucial aspects of business operations today: Master Data Management (MDM). I had the pleasure of sitting down with Andreas Seifried, Product Manager at SAP, to talk about the power of automation and trusted, high-quality data in MDM.
We all know how frustrating it can be to deal with errors, inefficiencies, and delays when managing data manually. So, in this episode, we explore exactly how automation can save you time, reduce costs, and improve your processes.
One takeaway from our conversation is how trusted data (data that’s accurate, traceable, and verified) forms the backbone of any successful automation strategy. Whether it’s reducing errors or enhancing compliance, automation becomes a powerful tool when you’re working with reliable, high-quality data.
We also talk about the exciting collaboration between SAP and CDQ. Together, we’ve made automating MDM processes simpler and more effective than ever. From reducing supplier onboarding from 15 minutes to 1 minute to cutting down on compliance risks, automation is the future, and we’re seeing real results.
Want to learn more? Tune in to hear about:
- The challenges of manual MDM
- The benefits of automation for better accuracy and scalability
- Real-world examples where automation slashed MDM processes times
- Features supporting automation in SAP MDG powered by CDQ
Check out the episode now and your data strategy will never be the same!

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